I started Feeder in 2002 offering bespoke consultancy and contract support services to SMEs, marketing and event production companies in the Midlands and North West. By partnering with other aspirational freelancers the business diversified, taking on creative print and new media projects and a small agency profile. A move to Kent in 2009 precipitated a shift in priorities and I'm happily now back to working alone on a mix of PR and editorial projects.
In a past life I've lived and worked in Switzerland and Australia and cut my PR teeth managing a London studio for noted fashion designer Zandra Rhodes. While there I helped launch and market The Fashion and Textile Museum as a unique visitor attraction and event venue, co-ordinating high profile product launches, celebrity auctions, press receptions and exhibitions there for the likes of Clements Ribeiro, Marks & Spencer, LVMH, Garnier and Vogue.
I offer first class copywriting services and PR consultancy. Over the years I've worked for public, private and third sector organisations, delivering B2B and consumer facing communications in-house, as part of a team and autonomously. Sectors worked include finance, professional services and digital tech and I have more than eight years experience in food & drink working for and on behalf of funding bodies, speciality producers and retailers.
Projects have ranged from design and production of online and print marketing collateral, corporate and consumer publications, case studies, surveys and annual reports, PR photography and B2B event management.
Clients include: Age Concern, Apex Conference & Events, Breast Cancer Care, Brompton Cookery School, GingerMay Marketing & PR, Heart of England Fine Foods, Ludlow Food Centre, Staffordshire Fire & Rescue Service, TFC Homeloans.
I'm a regular contributor to a handful of regional and national magazines and websites. Assignments include features, celebrity interviews, special reports, reviews and audio transcription work. I'm currently editor of Staying In & Going Out, a free, local handbag-sized monthly for the Tunbridge Wells area. Food musings, product and restaurant reviews can be found at Foodepedia.
Between 2008 - 2010 I was Deputy Editor at AGA Living magazine, which I helped re-launch from a subscription-only customer title to a lifestyle glossy on national newsstands. Duties involved commissioning, interviews, news and feature writing, sub-editing and the styling and art directing of photo shoots.
Publications include: The Travel Retail Business, Countryside, Staying In & Going Out, Foodepedia, AGA Living, Shropshire Life, Warwickshire Living.